Violette de Ayala is a Cuban-American serial entrepreneur, business coach, lifestyle influencer, and the Founder of FemCity®, a global platform empowering women through connection, education, and growth. With a mission to inspire and guide women entrepreneurs, Violette helps them create aligned strategies to thrive both professionally and personally.

As an International Best-Selling Author and sought-after speaker, Violette has built a reputation as a leading voice in women’s empowerment and business development. She has delivered keynote engagements for global organizations such as Accenture, Luxury Brand Partners, and the SBA Regional Women’s Conference, while also moderating impactful discussions for events like the Global Women Empower Summit and NationSwell’s “The Great American Lie” dialogue.

Violette’s work has earned her recognition as a business expert and lifestyle influencer, with features in Success, Forbes, Entrepreneur, CNBC, Cosmopolitan, Glamour, and Fast Company. She has also been selected for high-profile campaigns with brands such as Royal Caribbean, Humana, Audible, and bareMinerals’ “Women We Love” series. Additionally, she was featured in ABC News [Good Morning America], People, InStyle, and Real Simple. Violette also appeared in Miami-based photographer Femke Tewari’s “Miami Women,” a coffee-table book celebrating the beauty and diversity of Miami.

With over two decades of experience as a business strategist, Violette has coached hundreds of entrepreneurs and consulted with municipalities and corporations to design business development and leadership programs. Notably, she partnered with Miami-Dade County’s 305 Thrive Initiative and served as an advisor to Mayor Diaz and Mayor Regalado for environmental and bicycle initiatives in Miami.

Under her leadership, FemCity® has grown to over 50 locations across the U.S., Canada, and the Islands, with partnerships that include Google, Saks Fifth Avenue, Macy’s, Neiman Marcus, and Donald Pliner. FemCity’s work has been recognized by Vogue, Forbes, AP, Mashable, and Fast Company.

Beyond her coaching and entrepreneurial endeavors, Violette is also passionate about her role as a model and influencer, inspiring women over 50 to embrace their beauty, confidence, and wellness. As a silver-haired advocate for aging powerfully, she collaborates with brands to create authentic content that resonates with women navigating midlife transitions.

Philanthropically, Violette has facilitated entrepreneurship workshops at Carrollton School of the Sacred Heart and Palmer Trinity, empowering the next generation of leaders. She is also a Board Member for the Miami Rowing Club, where she serves as the Chairperson for Community Outreach and Co-Chair for the Recruiting Committee. Violette has mentored through organizations such as United Way and Girl Scouts of South Florida, further extending her dedication to fostering growth and empowerment.

Whether she’s speaking on stage, coaching women to achieve their goals, or creating content that inspires, Violette’s mission is to help others live purposefully, authentically, and successfully while embracing their unique gifts and visions.