Miami-Based Actress, Speaker & Lifestyle
Creator for the
Woman Who Refuses to Disappear After 50
My Background
I'm Violette — actress, speaker, lifestyle creator, and the founder of FemCity. For over 30 years I've been showing women that the second act isn't a slowdown. It's the main event.
Thirty years of showing up.
I've been on stage, on set, and in boardrooms — and the throughline has always been the same: helping women see themselves clearly, boldly, and without apology.
As an actress, I've worked with brands including Royal Caribbean, Humana, Chevy, Mercedes Benz, and Audible — and produced PSAs alongside Alejandro Sanz and Jimmy Buffett. As a speaker, I've stood in front of audiences across the country. As a creator, I've built one of the most engaged midlife lifestyle communities online.
Most recently I partnered with the Miami-Dade County Mayor's Office on the Thrive 305 program — delivering wellness and enrichment programming to over 70,000 residents.
I founded FemCity in 2009. It's now a global membership community for women in business across the US and Canada.
As seen in Forbes · BBC · Entrepreneur · Cosmopolitan · Good Morning America · Marie Claire · Architectural Digest
Brand Work & Campaigns
Stories I've helped tell.
Commercial, campaign, and content partnerships
Royal Caribbean · Humana · Chevy · Mercedes Benz · Audible · Peepers · Athena · Mark + Graham · Floor & Decor · Ogee · Isaac Mizrahi
Authentic reach into the midlife market.
I create content that connects — lifestyle, wellness, beauty, travel, and pro-aging campaigns that feel real because they are. My audience trusts me because I've earned it, one honest conversation at a time.
Commercial work, UGC, partnerships, and spokesperson roles welcome.
FAQ’S
Who is Violette de Ayala? I'm a Miami-based actress, lifestyle creator, speaker, and the founder of FemCity — a global membership community for women in business. I've spent 30+ years at the intersection of wellness, entrepreneurship, and storytelling, and I'm deeply committed to showing women that midlife is not a ceiling. It's a beginning.
What kind of brand work do you do? Commercial acting, UGC content creation, brand partnerships, and spokesperson work — primarily for lifestyle, wellness, beauty, travel, menopause, and pro-aging brands. My commercial credits include Royal Caribbean, Humana, Chevy, Mercedes Benz, and Audible. I've also produced PSAs alongside Alejandro Sanz and Jimmy Buffett.
What content do you create? Authentic lifestyle content for women in midlife — silver hair confidence, menopause wellness, pro-aging beauty, travel, and everyday elegance. My audience is women over 50 who are living fully and spending intentionally.
